Everyone has a story. Here's mine.

I have been in the meeting and event industry since 1996 as both a supplier and a planner. I understand through experience that success happens when communications, content, marketing & logistics are crafted thoughtfully.

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Raised in Dallas, Texas, my family was respected, successful, and embraced by the business and civic communities for our spirit of generosity and high level of integrity. After graduating from SMU, I chose to begin my marketing career by joining the family business Passbook Clubs, which started in 1979. During my early 20's, a strong work ethic was instilled that ensured I consistently exceeded client expectations. During this phase of my career, I had the privilege of working alongside C-Suite executives after our company was sold in 1991. At a young age, I learned the ins and outs of being part of a multi-billion dollar conglomerate and working with top brass. Over time, I developed into a consummate professional and became a trusted professional in the Dallas business community. 

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The next phase brought me to Five Star Limousines, another family-owned venture. This is when I was introduced to the meetings and event industry and found my people! Entering the industry on the supplier side allowed me to experience working with many different types of planners from all over the world. I'm a big believer in the power of people being together in person. And I love planning, both the creative side AND the fiscal side; both are equally important.

I have had the good fortune through the years to work closely with both corporations and non-profits; my heart is huge when it comes to guiding associations toward success. Working with committees is always challenging; there are nuances and dynamics at play, especially when volunteers are in the mix. Just as important is fiscal responsibility with realistic planning budgets to produce events, galas, conferences, donor events, and golf tournaments. Having a seasoned planner on the team makes a huge difference creatively, financially, logistically, and onsite.

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At this point in my career, clients appreciate and respect the talent and heart I bring to the table and they trust me. With hundreds of strategic planning experiences behind me, I now focus more on design work and consulting and am comfortable working with small business owners and big box brands. Sometimes I'm brought in short-term and for other clients, I'm with them for years and I get to be part of their long-term growth and success over time.

For event or conference planning, whether the program is live, virtual, or hybrid, I'm able to effectively provide clients with planning, design, marketing, technology, stage production and virtual conference planning services.

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I've been recognized with awards by industry peers in Dallas, New York City, and New Jersey. Industry involvement and "giving back" with mentoring and producing educational programs to further the industry will always be important to me.