EVENT MARKETING
BRINGING EVENTS TO LIFE. CREATIVELY.​
With more than 25 years experience planning full-scale conferences and events, my firm brings a unique perspective to event marketing as a professional planner. I've helped clients develop marketing programs that successfully engage the audience, generate attendance and sponsor revenue, and elicit buy-in from stakeholders.
From designing event/conference websites, to conceptualizing campaigns for digital and print marketing, to creating comprehensive online registration systems, and promoting our client's companies through social media platforms, we're fully equipped to provide the necessary services to help ensure forecasts and goals are met successfully.
Event Website
An event website is designed to provide information, and elicit a call to action, whether that's registering, becoming a sponsor, or making a donation.
Investing in a website that exclusively focuses on your project is a sound business decision. Keep all the details in one place to make it easiest to locate details.
The website frees up valuable time for the team to focus on planning and paying attention to stakeholders.
Social Media Promotion
Drive people back to the website to RSVP and provide sponsors with extra marketing exposure!
The influence of social media is undeniable and constantly evolving. Keep people interested by being interesting and use social media strategically!
POST WITH PURPOSE!
Whether it's static graphics, robust video reels, or articles of interest, post things with calls to action that lead the audience back to a website, event, article, email communication or video.
Take Good Care of Your Sponsors!
SPONSOR REVENUE DEVELOPMENT: Vital when the budget is being prepared. Pay close attention to rates and perks to ensure the buy-in makes sense for a potential sponsor AND for the host organization.
SPONSOR PROSPECTUS: An informative, professionally designed prospectus makes a big impression and can be distributed digitally.
SPONSOR DELIVERABLES: How will you best maximize a Sponsor's participation through marketing opportunities that increase exposure, generate good will in the community, or arrange introductions?