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Tips for Digital Invitations

An event—no matter how well produced—is nothing without guests. With event planners turning to the digital invitation as a quick, easy, and cost efficient means lure said guests, we tapped three experts for their dos and don’ts when it comes to getting attendees to R.S.V.P. over email.

Here’s what they had to say:

1. Know when a digital invitation is appropriate—and when it’s not While digital invitations are certainly convenient, high-profile events often demand a little more formality than an email.

“Based on the type of event you’re creating, there’s the right modality to communicate based on your audience—and their expectations,” says Couture Communications’ Marc Friedland, who counts designing the envelopes and winners cards at the Oscars among his professional achievements. “Formal weddings and thousand dollar-a-plate dinners require materials that promise an evening of substantial significance, while a digital invitation might be perfect for a birthday party or cocktail reception.”

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